Field Notes,
in your inbox.

Strategic notes on Meta ads, funnels, and growing without burnout. Sent every Sunday morning with a cup of tea. Real strategy. No spam. Unsubscribe in two clicks.

FROM: alice@alicebjorkstrand.com

The £20/day ad budget that's actually working

SUNDAY · 12 MAY · ISSUE 047

Hi friend, this week I'm rebuilding a lead magnet that's been quietly burning my ad spend for two months. Here's what I caught, what I changed, and the new numbers from week one...

— Alice ✦

What lands in your inbox.

Ad of the week.

Each week I share an ad that caught my attention and stopped the scroll - I break down what’s good about it, and you can use as inspo for your next campaign!

BTS of campaigns I'm running.

Real spend, real CPAs, real what-I-changed-when. Anonymised but specific. The honest stuff.

What's actually working in Meta ads.

Algorithm shifts, creative trends, format tests. Plain English, no jargon, no "you won't believe."

Tools, books + people I'm into.

What's earning a spot in my browser tabs lately. Marketers, makers, books, the occasional playlist.

FUNNEL - LEAD GEN - RETARGETING - ANTI-HUSTLE -

〰️

FUNNEL - LEAD GEN - RETARGETING - ANTI-HUSTLE - 〰️