A 6 month ad programme for creative business owners who want to grow their email list, sell out their launches and make daily sales.
FLOW
〰️
META ADS COURSE
FLOW 〰️ META ADS COURSE
Right now you’re…
01
You’re posting consistently and refreshing your reach… but your sales posts aren’t being seen by enough new people to actually move the needle.
02
You’re finishing up with a client and feeling that quiet wave of panic - because there’s no warm audience waiting to step in next
03
You’re gearing up for another launch, but deep down you’re wondering if everyone who wanted this has already bought - and you haven’t brought in new people in between.
04
Your email list hasn’t grown in months, which means every future offer relies on the same small pool of people… over and over again.
05
If nothing changes, six months from now you’ll still be relying on hope, algorithms, and last-minute launches instead of a predictable system bringing new leads in daily.
06
Winging it in Ads Manager (or avoiding it altogether) & Spinning your wheels with content that’s not converting
A little intro to FLOW
A Meta Ads programme for creative service providers who want to reach more people and grow their list with action-taking leads - so they can sell out their launches or book out their services on evergreen.
✨Building a warm audience while you work with clients or chill off-grid
✨Running low-cost ads that fund themselves with a low-ticket offer
✨Confidently tweaking your funnel based on real data, not vibes
✨Launching to new, aligned people who’ve already taken action
Your 6-Month FLOW Journey
First 30 Days →
Foundations & FLOW
⚡️Refine your messaging to actually convert cold leads
⚡️Create + launch your lead magnet funnel ads
⚡️Set up your FLOWbot emails to warm leads + guide action
⚡️Understand your core metrics (no more crossing fingers + hoping)
In your first 30 days - you'll have a scroll-stopping funnel that attracts action-takers, not just freebie hunters, and your dashboards ready to collect key metrics so every ad dollar works harder for you.
First 90 Days →
Optimise, Convert, Repeat
Ping! That’s the 9th new subscriber today! Now that’s your new normal, you’ll …
⚡️Start running the Conversion Loop Method to test + tweak
⚡️Analyse what’s really converting
⚡️Build out your low-ticket funnel = your £0 ad spend strategy
⚡️Prep for your next launch with a warm, ready-to-buy audience
At the 3 month mark, your ads will be humming along in the background, making you low-ticket sales, growing your list, and getting you ready for your next launch / sales push.
Months 3-6 →
Scale what’s working
Time to layer on growth + ease.
⚡️Keep tweaking using your data (Conversion Loop = your new best friend)
⚡️Add retargeting for warm audiences who already know + love you
⚡️Run invisible nurture ads → story-led content that quietly warms your audience + busts objections while you launch
⚡️Build your rinse-and-repeat strategy for consistent, evergreen growth
You’re scaling without hustling. Whether it’s a live launch or evergreen funnel, you’ve got ads + funnels quietly working in the background - warming, converting, and selling while you get on with your day.
Here's what you'll get instant access to in the FLOW portal
Funnel clarity audit and your custom growth map
This is where I go through your lead magnets, content, offers and map out your funnel - giving you specific action steps via a Loom video so you don’t procrastinate over getting started or what offer to focus on.
MODULE 1
Create your lead boosting funnel
Based on the feedback from your custom growth map, you'll watch specific trainings on how to build out and optimize your funnel. You’ll use my messaging tools, page and email templates and GPTs so the leads you attract in are primed to buy.
MODULE 2
Your predictable growth plan
You'll use my campaign planning template to take the guesswork out of your ad spend. With budget planning and lead estimates built in, you'll know exactly how much to spend, when to run ads & for how long, and what results to expect - before you spend a penny.
MODULE 3
The clean tech set up
Meta's Ad Manager can be confusing - which is why I provide step-by-step over the shoulder style tutorials so you never get caught in tech overwhelm & know exactly how to get your ads set up in Meta
MODULE 4
Scroll stopping lead ads
You'll know how to create scroll stopping images, reels, and carousels that attract exactly the right people into your world + bring in action-takers from your Ads
MODULE 5
Optimising your campaign - The Conversion Loop Method
Now your ads are running you’ll be monitoring your growth using my KPI tools - the custom GPT will tell you exactly what you need to change and optimise in your ads and email automations so you’re always, learning and improving as your leads flow in!
MODULE 6
The Ad Spend Zero Funnel
Get your ads paying for themselves with your low ticket ad campaign - even if you’re unsure on what that offer should be - you have my unique method of deciding on a low ticket offer using my custom GPT - so the offer is a considered and strategic step in your customer journey.
MODULE 7
Strategic retargeting
Wanna put a spotlight on your offer and sell more? Run a retargeting campaign to get people buying, booking calls or applying to work with you.
MODULE 8
Low lift Instagram growth ads
A low lift, low budget campaign to run to get people following you on Instagram. Tips on optimising your profile so more people engage, and a step by step on setting up your campaign and choosing creatives.
NOTE FROM ALICE
“While the digital world is awash with marketers promising the moon (6-figure launches, £10k months, million dollar days 🥴), I'll build you a system that brings consistent new leads ready to be nurtured into your paid offers. And it's a strategy you can use time and time again”
Along with 6 months of in-depth feedback, support and mentorship in the FLOW hotline channel…
✨ You’ll have a space to submit your ad creatives for feedback before they ever go live (no more second-guessing your copy or design). Whether it’s in the Circle channel or live on our monthly calls.
✨ Got questions about targeting, budgets, or why Ads Manager looks like it’s speaking another language? Drop them in and get clear answers.
✨ Tech being tech? I’ll help troubleshoot and point you in the right direction (so you don’t waste an afternoon pulling your hair out).
✨ Want strategy eyes on your funnel, messaging, or next launch plan? You’ll get personalised feedback so you can move forward with confidence.
✨ PLUS live calls and momentum sprints - Get live support from me on Zoom, I can take over your screen and show you exactly what you need to do, and chat through strategy and answer questions. We have regular challenges in the group to stop you procrastinating over your ads and funnels and get creating!
INVESTMENTConsistent leads & sales starts TODAY!
£1,500 or 6x payments of £250
Instant access to the course materials and 6 months of Meta Ads support, feedback, and mentorship including:
✨Personalised Audit on Your Funnel
✨Self paced trainings with Step-by-Step Ad Set Up
✨Daily Circle community channel & Monthly Calls
✨Ad Tracking Planners & Templates
✨Pop Up Challenges & Bonus Trainings
MEET YOUR STRATEGISTHi, I'm Alice.
Part Swedish, part Finnish, part British. Fully obsessed with helping creative business owners grow without being glued to their phones 24/7. When I'm not in ads manager, you'll find me in the countryside with my dog Coco, watching a horror movie, or convincing someone that paid ads aren't as scary as they think.
I built the FLOW Method because too many founders go into launches with a posting-and-hoping strategy, when I know there's a system that works better.
FAQS
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No! This is suitable for anyone at any level - whether you've used ads manager briefly, or used it a lot - you will get so much from the course.
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I recommend starting with £20 a day for the first 2 weeks, from there you can see what your cost per lead is and then scale up or down from there! The Conversion Loop Method means you’re always optimising and learning - so no ad spend is wasted.
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You don't need to be posting on Facebook every day, but you do need to have a Facebook business page, that you can cross post from Instagram to - or just have a pinned post linking to your Instagram. Your ads will run on both Facebook and Instagram, but most business owners are focused primarily on using Instagram to grow their business.
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You need a lead magnet (valuable free offer) and series of email automations - the course gives you tips and advice on optimising these things before you start running your ads, and I do a deep dive into these things when you start (your custom growth map) so you’re not doing it alone!
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Sometimes, it’s not about ads 'not working,' but rather about refining things: who you’re targeting, your messaging, or your offers. A big part of my approach is all about ongoing testing and data analysis, so we can adapt and make ads that actually fit your audience. The beauty of ads is that we get real-time feedback, meaning we know what’s working and what isn’t—and we can fix it, fast (The Conversion Loop Method bby!)
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I’ll be in Circle Monday - Friday answering your questions / providing in depth feedback and strategy within 48 hours