Set up a low-lift ad funnel in 7 days that grows your list and brings in pre-launch sales … before your cart even opens.

the passive launch method

You’ve got the offer, the strategy, and the drive - but how do you translate that into a scalable funnel that works before you launch?

It’s time to set up an ad funnel that builds your list, sells your low-ticket offer, and fuels your launch growth-without the daily grind.

You’ve been relying on inconsistent organic reach, trying to DIY your list growth, and you’ve been too nervous to run proper ads in case they just eat your budget …

The method I teach helps you grow your list and start covering your ad spend - so your next launch isn’t just bigger, it’s smarter (and way less stressful).

Here’s what might be keeping your launch sales stuck on repeat

Your waitlist only grows when you’re glued to stories, posting like your life depends on it.
And when you stop showing up? So do the sign-ups.

Sales only happen when you’re in full-on promo mode.
Which means you’re either selling your offer… or not selling at all.

You’ve launched the same offer three times… and gotten the same results.
You’re ready for growth, not Groundhog Day.

Your audience isn’t growing fast enough to support your next launch.
You’re relying on the same people to buy, over and over again.

You’re burnt out from always being ‘on’-posting, pitching, pushing.
And deep down you know: your marketing shouldn’t rely on your energy being at 100% every day.

You’ve been putting off ads because it feels expensive - but so is wasting time on slow growth.
And let’s be real: if your funnel doesn’t start paying for itself soon, your next launch will look a lot like your last one.

Here’s what shifts with The Passive Launch Method

You don’t have to be glued to your stories to build your list.
Your funnel brings in aligned leads on autopilot - so your list grows even when you’re not showing up every day.

You’re not stuck in the all-or-nothing sales cycle.
Sales start coming in before you launch, thanks to a low-ticket offer that warms up your audience and pays for your ad spend.

Your results stop flatlining.
No more launching to the same 200 people and hoping for a miracle - your funnel grows your audience in the background, so each launch actually builds on the last.

You get to scale on your terms.
More growth, more conversions, and more freedom—without selling your soul to the algorithm.

What people are saying …

  • Bel, Soulve Studio

    This has been the best investment for my business! My business was lurking in the shadows with 0 visibility and now that I’m getting in-front of the right people my revenue has skyrocketed… made over 30k in one month! Plus more leads are filling up my inbox! So glad I took the leap, the investment is so worth it!

  • Michelle, Hello Lemon Marketing

    In a time where paid ads are becoming more of a significant part in marketing, I would 100% recommend this course to any business owner or fellow marketer.

  • Kath, Behind the Seen Design

    The biggest thing I loved about the programme was how simple you made everything. Even as someone who's run ads before, it took all the chaos out of my brain and gave me a clear, easy-to-follow structure. I’m a creative, not a numbers girl, and the way you broke it down made ads feel doable - even fun! I’ve recommended you to so many people in my creative industry

Let me guess - you’re showing up online more than ever, but your audience still isn’t growing, your last launch felt way harder than it should’ve, and that one time you tried running ads... you ended up with £200 spent and two new followers.

But when you build a simple ad funnel that sells and grows your list before you launch, everything gets easier … your income, your visibility, your sanity.

SO … what’s the difference between FLOW and The Passive Launch Method?

The Passive launch method

✔️ Completely self paced

Ad tech trainings. Get your Meta Ads Manager, pixel, and account sorted - fast. We’re talking no-fluff walkthroughs that make sense even if you hate tech.

Lead Magnet Funnel Trainings
Build a list-growing machine using simple campaigns and conversion-ready copy

Low-Ticket Offer Setup
Learn how to create (or optimise) a low-ticket offer that gets people buying and pays for your ad spend.

Messaging + Funnel Tools for Cold Audiences
Steal my plug-and-play templates and AI prompts to build a funnel that actually converts strangers into paying clients.

The Conversion Loop Method
Set it up once, then tweak and improve based on real data, not vibes. No more guessing what’s working.

Roadmap for success
A roadmap for you to follow to make the most of the course and work through each module to get results faster

Investment - £595

FLOW

✔️ Self paced trainings, live support

Ad tech trainings. Get your Meta Ads Manager, pixel, and account sorted - fast. We’re talking no-fluff walkthroughs that make sense even if you hate tech.

Lead Magnet Funnel Trainings
Build a list-growing machine using simple campaigns and conversion-ready copy

Low-Ticket Offer Setup
Learn how to create (or optimise) a low-ticket offer that gets people buying and pays for your ad spend.

Messaging + Funnel Tools for Cold Audiences
Steal my plug-and-play templates and AI prompts to build a funnel that actually converts strangers into paying clients.

The Conversion Loop Method
Set it up once, then tweak and improve based on real data, not vibes. No more guessing what’s working.

⭐️ Live support and mentorship for 6 months while you grow and scale your funnels and ads.

⭐️ Bespoke strategy and roadmap based on your goals

⭐️ Retargeting trainings - so you can keep showing up in front of your warmest audiences and sell to them

⭐️ Invisible nurture ads trainings - storytelling, objection busting reach ads that work in the background while you launch

Investment - £1,500

“I wish I had jumped in sooner because ads have added so much to my business - introducing me to new people who are perfect work with. I also added nearly £12k of sales into my recent launch with people who came through ads - and that's without all of the optimising I would love to do with my campaigns!”

Cat, Gattoweb

Hey, I’m Alice!

My clients have seen a 10x return on their ad spend and have doubled their lists in just one week.

I help creative service providers (hi designers, copywriters, coaches 👋) set up simple ad funnels that grow their list and bring in sales - before the cart even opens.

You don’t need to be glued to Instagram.

You don’t need to wait until you're “ready to launch.”

You don’t need to spend £££ just to see what happens.

I’ve helped creatives go from “WTF is a pixel” to confidently tweaking their ads, analysing results, and running funnels that sell on autopilot.

If you’re done crossing your fingers and waiting for the algorithm to play nice, let’s build a funnel that works with you, not against you.

Quick fire facts -

🐶 I have a dog called Coco

😱 I’m a horror movie fan (Blair Witch will forever be the scariest)

🌾 I live in the countryside and am big into hiking

👙 I used to work for a lingerie brand and would spend hours in photoshop

🇫🇮 🇸🇪 I’m part Swedish and part Finnish and can speak neither language 🙈

When you sign up to The Passive Launch Method you get instant access to the programme so you can start working through the modules!

First of all: No, ads are not cheating.

Any other questions?

  • No! This is suitable for anyone at any level - whether you've used ads manager briefly, or used it a lot - you will get so much from the course.

  • I recommend for the first 2 weeks, that you set aside £20 - £25 per day for your lead generation ads, which you can then scale up or down once you see what your cost per lead is.

    When you set up your low ticket ads I recommend starting with a budget to test of £20 per day.

  • This programme doesn’t include support from me. If you want to upgrade to be added to the support Slack group, email hey@alicebjorkstrand.com

  • You don't need to be posting on Facebook every day, but you do need to have a Facebook business page, that you can cross post from Instagram to. Your ads will run on both Facebook and Instagram.

  • You need a lead magnet (valuable free offer) and series of email automations - the course gives you everything you need to create and optimise your funnel before you start running your ads.

  • Sometimes, it’s not about ads 'not working,' but rather about refining things: who you’re targeting, your messaging, or your offers. A big part of my approach is all about ongoing testing and data analysis (the Conversion Loop Method), so we can adapt and make ads that actually fit your audience. The beauty of ads is that we get real-time feedback, meaning we know what’s working and what isn’t - and we can fix it, fast.