F L O W
your full ads scaling strategy for growing your list, selling out your launches and making daily sales
FLOW isn’t just about running ads. It’s a complete system for growing your audience, increasing your sales, and making every single launch easier (and more profitable) than the last.
You’ll bring in fresh, aligned leads every day - guaranteed - and set up a low-ticket funnel that pays for your ad spend as you go.
You’ll create launch ads that don’t just get views - they get clicks, conversions, and a way more engaged audience when it’s time to sell.
And best of all? It all works before you start promo mode.
This is passive marketing done properly.
And you’ll do it starting with just $20 a day
Here’s what makes FLOW different from the other Meta Ads programmes out there
We focus on targeting high-intent buyers so you don’t attract lurkers but people who are most likely to convert ASAP.
When you start attracting intent clients - you start attracting instant buyers .
Instant buyers = ads paying for themselves & building up a primed, warm audience ready for your next launch.
So if you’ve been here ⬇️
Launching to the same people over and over again
Feeling like your sales only come in when you’re “on”
Winging it in Ads Manager (or avoiding it altogether)
Spinning your wheels with content that’s not converting
i want you to be here ⬇️
Building a warm audience while you work with clients or chill off-grid
Running low-cost ads that fund themselves with a low-ticket offer
Confidently tweaking your funnel based on real data, not vibes
Launching to new, aligned people who’ve already taken action
The Meta ads programme for creative service providers who are done relying on referrals, reels, and algorithm mood swings to grow their business.
You're booking clients.
You've had launches.
Your offer is … chefs kiss, your clients love it.
But if you're honest?
Your last launch felt like it was powered by sheer effort and last-minute energy.
Your audience isn’t growing fast enough to match your big goals.
And every time you do post, it’s a game of “will this actually convert… or flop?”
That’s not a scalable strategy.
That’s a fast-track to burnout.
FLOW is where we change that.
It’s a 6-month mentorship container + self-paced Meta ads course designed to help you build and optimise a funnel that grows your list, funds your ad spend, and gets your audience launch-ready before you start promoting.
You’ll learn how to:
✅ Grow a list of intent-driven, ready-to-buy leads
✅ Set up a low-ticket funnel that pays for itself
✅ Use data (not guesswork) to tweak and scale
✅ Build warm audiences you can sell to on repeat
But more than that? You’ll get expert eyes on your funnel every step of the way - with monthly mentorship calls, Slack support, and all the tools you need to test, refine, and grow.
Every offer has a ceiling when you’re only selling to the same people over and over again.
FLOW helps you break through it - with a strategic funnel and ad system that does the work before launch week begins.
Doors close 19th September
“Alice's FLOW was a perfect opening to the world of ads! It made it super easy to make a start and just get in there without the worry or any fears about getting it wrong. Ads manager is complex, but FLOW broke each step down in a really easy way. I'll be watching the course again and implementing the steps on repeat with future launches to open the door to more leads and boost visibility!”
Who is FLOW for?
Creative service providers who are launching or wanting to book out their services, reach more people and grow their list with action-taking leads.
“The course has already paid for itself in 2 short months. If you're thinking about joining FLOW, do it!”
Working with Alice in FLOW was a dream. I used to find ads so intimidating, and I made the mistake of paying someone a lot of money and being locked into an expensive contract outsourcing in the past... with little to show for it. After that experience, I didn't want to do ads again. Until I found FLOW... you can really learn at your own pace, and Alice makes it so simple for you to run ads on your own. Her support during the program was immense in helping us implement the trainings. Not only did I bring tons of aligned leads onto my mailing list, I converted 37 people into my low ticket offer, then another 4 in my funnel into my higher ticket program LYOW. The course has already paid for itself in 2 short months. If you're thinking about joining FLOW, do it!
🌊 Your 6-Month FLOW Journey
📆 First 30 Days → Foundations & FLOW
We’ll set you up so your funnel doesn’t flop.
⚡️Refine your messaging to actually convert cold leads
⚡️Create + launch your lead magnet funnel ads
⚡️Set up your FLOWbot emails to warm leads + guide action
⚡️Understand your core metrics (no more crossing fingers + hoping)
Your list is growing daily with aligned subscribers, and you can see what’s working in real-time -finally, no more posting + praying.
📆 First 90 Days → Optimise, Convert, Repeat
This is where things get fun - and profitable.
⚡️Start running the Conversion Loop Method to test + tweak
⚡️Analyse what’s really converting
⚡️Build out your low-ticket funnel = your £0 ad spend strategy
⚡️Prep for your next launch with a warm, ready-to-buy audience
No more guessing. You’ve got a funnel bringing in leads, making sales, and priming people for your bigger offers.
📆 Months 3–6 → Scale What’s Working
Time to layer on growth + ease.
⚡️Keep tweaking using your data (Conversion Loop = your new best friend)
⚡️Add retargeting for warm audiences who already know + love you
⚡️Run invisible nurture ads → story-led content that quietly warms your audience + busts objections while you launch
⚡️Build your rinse-and-repeat strategy for consistent, evergreen growth
You’re scaling without hustling. Whether it’s a live launch or evergreen funnel, you’ve got ads + funnels quietly working in the background - warming, converting, and selling while you get on with your day.
Here’s what 6 months of support and mentorship means:
✨ You’ll have a space to submit your ad creatives for feedback before they ever go live (no more second-guessing your copy or design). Whether it’s in the Slack channel or live on our monthly calls.
✨ Got questions about targeting, budgets, or why Ads Manager looks like it’s speaking another language? Drop them in and get clear answers.
✨ Tech being tech? I’ll help troubleshoot and point you in the right direction (so you don’t waste an afternoon pulling your hair out).
✨ Want strategy eyes on your funnel, messaging, or next launch plan? You’ll get personalised feedback so you can move forward with confidence.
✨ And of course - this is also the space to celebrate wins, big or small. Because nothing feels better than watching your list grow, your low-ticket sales come in, or your launch convert.
Victoria’s Launch using FLOW
📧 4948 new emails added to her list
✨ 474 people onto the waitlist for her membership
⚡️30% conversion rate
🤑 Total value of sales - £15,331
💸 Ad spend - £2,100 (£300 a month)
😍 Return on investment - 7.3x
These founders discovered their ads could be low-tech and low budget
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Bel, Soulve Studio
“My revenue has skyrocketed… made over 30k in one month! “
This has been the best investment for my business! My business was lurking in the shadows with 0 visibility and now that I’m getting in-front of the right people my revenue has skyrocketed… made over 30k in one month! Plus more leads are filling up my inbox! So glad I took the leap, the investment is so worth it!
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Olivia, Olive St Studio
“I’ve like 10x my investment easily (both course and ad cost).”
FLOW was so good for my course launch! I really wanted to use ads and organic content to market Slayin this round and honestly was the best thing I’ve done! I’ve like 10x my investment easily (both course and ad cost). It was super easy to follow and set up and you start seeing results instantly!
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Victoria, The Manifestation Collective
“FLOW broke it down in such a simple way “
After years of feeling overwhelmed and nervous about Facebook ads, FLOW broke it down in such a simple way I was able to create an ad within 24 hours and start analysis the data to see what was working and what wasn't it. It took the fear away, and enabled me to feel empowered and in control of growing my community in such a way. From a £2100 ad spend over 6 months, I've welcomed in sales totalling £15,000+ - all happening in the background as I work away on other tasks. What more could a business owner ask for?!
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Michelle, Hello Lemon Marketing
“I would 100% recommend this course to any business owner or fellow marketer.”
FLOW is THE one-stop shop that covers everything you need to know about Meta ads, starting from setting up your accounts to creating effective creatives and even retargeting campaigns. In a time where paid ads are becoming more of a significant part in marketing, I would 100% recommend this course to any business owner or fellow marketer.
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Cat, Gatto Creative Studio
“I wish I had jumped in sooner because ads have added so much to my business.”
I have loved being in FLOW! Honestly I wanted to join FLOW for a while after working with Alice inside a different business a few years ago - I knew she was the perfect person to work with, I just wanted to wait for the right time. I wish I had jumped in sooner because ads have added so much to my business - introducing me to new people who are perfect work with. I also added nearly £12k of sales into my recent launch with people who came through ads - and that's without all of the optimising I would love to do with my campaigns! Alice is a goldmine of knowledge, support and wisdom and I couldn't have done it without her :)
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Kristina, Gem Creative Co
“I love knowing I can open Ads manager whenever I want to directly bring attention to what I'm offering.”
FLOW delivered exactly what I was hoping for! I've run a couple of campaigns since taking the course, which have helped build my list and brought more eyes on my offers. It gave me a newfound appreciation for data and ads as another marketing tool with SO much potential. I love knowing I can open Ads manager whenever I want to directly bring attention to what I'm offering. Plus, Alice is incredibly supportive in the group all along the way! PS. Alice—I was pleasantly surprised when you reached out after I filled out the onboarding form, and you shared your thoughts on my funnel. That I was not expecting!
FLOW was so easy to follow, I had my funnel and ads set up in just one evening.
I've taken masterclasses and joined memberships to learn more about Meta Ads before but left confused. The way Alice teaches you how to set up your Meta Ad account and get your ads up and running is so simple. Honestly, I wish FLOW had been around years ago! This is easily one of the best investments in my business and one of the best courses I've taken.
I got 85 leads at £2.30 per lead. Now I know I can easy reach new leads without having to grind creating new content, and can focus on nurturing my current audience. Takes the pressure of creating content!
FLOW - support time starts september 22nd
✔️ Self paced trainings, live support
Ad tech trainings. Get your Meta Ads Manager, pixel, and account sorted - fast. We’re talking no-fluff walkthroughs that make sense even if you hate tech.
Lead Magnet Funnel Trainings
Build a list-growing machine using simple campaigns and conversion-ready copy
Low-Ticket Offer Setup
Learn how to create (or optimise) a low-ticket offer that gets people buying and pays for your ad spend.
Messaging + Funnel Tools for Cold Audiences
Steal my plug-and-play templates and AI prompts to build a funnel that actually converts strangers into paying clients.
The Conversion Loop Method
Set it up once, then tweak and improve based on real data, not vibes. No more guessing what’s working.
Live support and mentorship for 6 months while you grow and scale your funnels and ads.
Bespoke strategy and roadmap based on your goals
Retargeting trainings - so you can keep showing up in front of your warmest audiences and sell to them
Invisible nurture ads trainings - storytelling, objection busting reach ads that work in the background while you launch
Investment - £1,500
Doors close 19th September
The tools, trainings + support waiting for you inside FLOW
FLOW VIP
✔️ Access to all the trainings and mentorship inside FLOW, but I do the set up for you 😏
⭐️ 1 top of funnel lead ad campaign - I create your audiences and creatives … built to bring instant leads
⭐️ Review and audit of your current email automations - so you can start strong and optimise from there
⭐️ 1 top of funnel low ticket ad campaign - I create your low ticket ads to get you to ad spend £0 as soon as possible
⭐️ Full strategy walk through - I’ll map out your key dates (e.g. launches), where your ads will sit, and put your plan together based on your goals
Live support and mentorship for 6 months while you grow and scale your funnels and ads.
Perfect if you’re time poor but want to implement this strategy for growth!
Investment - £2,500
Limited spaces each month
Hey, I’m Alice!
My clients have seen a 10x return on their ad spend and have doubled their lists in just one week.
And they didn’t do this with the occasional IG boost. 👀
Meta ads are a sure-fire way to reach your ideal clients and take them from lead to action-taker – building your waitlists, booking discovery calls and getting applications to work with you.
The FLOW Method challenges vanity metrics to focus on quick list building, paired with warm-up strategy for long-term results.
I’ll take you from inconsistent leads that go nowhere to a steady stream of leads and a warm audience you can tap into whenever you’re ready to launch or sell your services.
I’ve worked with creatives and services providers who went from feeling intimidated by ads, to confidently strutting around ads manager analysing data, making decisions and creating new campaigns with ease.
Let’s get your ad campaigns set up and a strategy to convert your new leads - a strategy you can call on time and time again.
First of all: No, ads are not cheating.
Any other questions?
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No! This is suitable for anyone at any level - whether you've used ads manager briefly, or used it a lot - you will get so much from the course.
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I recommend for the first 2 weeks, that you set aside £20 - £25 per day.
£20 for your lead generation ads, and £3-£5 for your retargeting ads. You can scale up or down after that when you know what your cost per lead is.
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You don't need to be posting on Facebook every day, but you do need to have a Facebook business page, that you can cross post from Instagram to. Your ads will run on both Facebook and Instagram.
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You need a lead magnet (valuable free offer) and series of email automations - the course gives you tips and advice on optimising these things before you start running your ads.
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Sometimes, it’s not about ads 'not working,' but rather about refining things: who you’re targeting, your messaging, or your offers. A big part of my approach is all about ongoing testing and data analysis, so we can adapt and make ads that actually fit your audience. The beauty of ads is that we get real-time feedback, meaning we know what’s working and what isn’t—and we can fix it, fast.
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I’ll be in Slack Monday - Friday answering your questions / providing in depth feedback and strategy within 24 hours
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There will be live calls once a month - time TBC but I will aim to make sure they work with timezones. Calls will be recorded if you can’t make them live, and remember, the Slack support channel is there every day
Wanna go it alone?
I get it, you’re a learn on your own, lone wolf kinda business owner.
The Passive Launch Method is for you if you want to get started on your ads strategy right now, without any support. It will take you through how to set up simple ads funnels to grow your list and sell out your launch 'passively' with a low ticket or free offer.
You always have the option to upgrade into FLOW too …