F L O W
a 6 month ad programme for creative business owners who want to grow their email list (guaranteed), sell out their launches and make daily sales
Right now ….
You’re posting consistently and refreshing your reach… but your sales posts aren’t being seen by enough new people to actually move the needle.
You’re finishing up with a client and feeling that quiet wave of panic - because there’s no warm audience waiting to step in next.
You’re gearing up for another launch, but deep down you’re wondering if everyone who wanted this has already bought - and you haven’t brought in new people in between.
Your email list hasn’t grown in months, which means every future offer relies on the same small pool of people… over and over again.
If nothing changes, six months from now you’ll still be relying on hope, algorithms, and last-minute launches instead of a predictable system bringing new leads in daily.
So if you’ve been here ⬇️
Launching to the same people over and over again
Feeling like your sales only come in when you’re “on”
Winging it in Ads Manager (or avoiding it altogether)
Spinning your wheels with content that’s not converting
ads can get you here ⬇️
Building a warm audience while you work with clients or chill off-grid
Running low-cost ads that fund themselves with a low-ticket offer
Confidently tweaking your funnel based on real data, not vibes
Launching to new, aligned people who’ve already taken action
And here’s what happens when you make that shift from reliance on organic marketing and referrals, and implement the FLOW method …
Introducing FLOW …
A Meta Ads programme for creative service providers who want to reach more people and grow their list with action-taking leads - so they can sell out their launches or book out their services on evergreen.
🌊 Your 6-Month FLOW Journey
📆 First 30 Days → Foundations & FLOW
⚡️Refine your messaging to actually convert cold leads
⚡️Create + launch your lead magnet funnel ads
⚡️Set up your FLOWbot emails to warm leads + guide action
⚡️Understand your core metrics (no more crossing fingers + hoping)
In your first 30 days - you'll have a scroll-stopping funnel that attracts action-takers, not just freebie hunters, and your dashboards ready to collect key metrics so every ad dollar works harder for you.
📆 First 90 Days → Optimise, Convert, Repeat
Ping! That’s the 9th new subscriber today! Now that’s your new normal, you’ll …
⚡️Start running the Conversion Loop Method to test + tweak
⚡️Analyse what’s really converting
⚡️Build out your low-ticket funnel = your £0 ad spend strategy
⚡️Prep for your next launch with a warm, ready-to-buy audience
At the 3 month mark, your ads will be humming along in the background, making you low-ticket sales, growing your list, and getting you ready for your next launch / sales push.
📆 Months 3–6 → Scale What’s Working
Time to layer on growth + ease.
⚡️Keep tweaking using your data (Conversion Loop = your new best friend)
⚡️Add retargeting for warm audiences who already know + love you
⚡️Run invisible nurture ads → story-led content that quietly warms your audience + busts objections while you launch
⚡️Build your rinse-and-repeat strategy for consistent, evergreen growth
You’re scaling without hustling. Whether it’s a live launch or evergreen funnel, you’ve got ads + funnels quietly working in the background - warming, converting, and selling while you get on with your day.
Here's what you'll get instant access to in the FLOW portal
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Funnel clarity audit and your custom growth map
This is where I go through your lead magnets, content, offers and map out your funnel - giving you specific action steps via a Loom video so you don’t procrastinate over getting started or what offer to focus on.
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MODULE 1
Create your lead boosting funnel
Based on the feedback from your custom growth map, you'll watch specific trainings on how to build out and optimize your funnel. You’ll use my messaging tools, page and email templates and GPTs so the leads you attract in are primed to buy.
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MODULE 2
Your predictable growth plan
You'll use my campaign planning template to take the guesswork out of your ad spend. With budget planning and lead estimates built in, you'll know exactly how much to spend, when to run ads & for how long, and what results to expect - before you spend a penny.
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MODULE 3
The clean tech set up
Meta's Ad Manager can be confusing - which is why I provide step-by-step over the shoulder style tutorials so you never get caught in tech overwhelm & know exactly how to get your ads set up in Meta
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MODULE 4
Scroll stopping lead ads
You'll know how to create scroll stopping images, reels, and carousels that attract exactly the right people into your world + bring in action-takers from your Ads
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MODULE 5
Optimising your campaign - The Conversion Loop Method
Now your ads are running you’ll be monitoring your growth using my KPI tools - the custom GPT will tell you exactly what you need to change and optimise in your ads and email automations so you’re always, learning and improving as your leads flow in!
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MODULE 6
The Ad Spend Zero Funnel
Get your ads paying for themselves with your low ticket ad campaign - even if you’re unsure on what that offer should be - you have my unique method of deciding on a low ticket offer using my custom GPT - so the offer is a considered and strategic step in your customer journey.
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MODULE 7
Strategic retargeting
Wanna put a spotlight on your offer and sell more? Run a retargeting campaign to get people buying, booking calls or applying to work with you.
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MODULE 8
Low lift Instagram growth ads
A low lift, low budget campaign to run to get people following you on Instagram. Tips on optimising your profile so more people engage, and a step by step on setting up your campaign and choosing creatives.
Along with 6 months of in-depth feedback, support and mentorship in the FLOW hotline channel…
✨ You’ll have a space to submit your ad creatives for feedback before they ever go live (no more second-guessing your copy or design). Whether it’s in the Slack channel or live on our monthly calls.
✨ Got questions about targeting, budgets, or why Ads Manager looks like it’s speaking another language? Drop them in and get clear answers.
✨ Tech being tech? I’ll help troubleshoot and point you in the right direction (so you don’t waste an afternoon pulling your hair out).
✨ Want strategy eyes on your funnel, messaging, or next launch plan? You’ll get personalised feedback so you can move forward with confidence.
✨ And of course - this is also the space to celebrate wins, big or small. Because nothing feels better than watching your list grow, your low-ticket sales come in, and your launch convert.
✨ PLUS live calls and momentum sprints - Get live support from me on Zoom, I can take over your screen and show you exactly what you need to do, and chat through strategy and answer questions. We have regular challenges in the group to stop you procrastinating over your ads and funnels and get creating! Previous challenges include setting up an out of office ads funnel for Christmas, and creating founder focused growth ads in 3 days.
“Alice's FLOW was a perfect opening to the world of ads! It made it super easy to make a start and just get in there without the worry or any fears about getting it wrong. Ads manager is complex, but FLOW broke each step down in a really easy way. I'll be watching the course again and implementing the steps on repeat with future launches to open the door to more leads and boost visibility!”
“The course has already paid for itself in 2 short months. If you're thinking about joining FLOW, do it!”
Working with Alice in FLOW was a dream. I used to find ads so intimidating, and I made the mistake of paying someone a lot of money and being locked into an expensive contract outsourcing in the past... with little to show for it. After that experience, I didn't want to do ads again. Until I found FLOW... you can really learn at your own pace, and Alice makes it so simple for you to run ads on your own. Her support during the program was immense in helping us implement the trainings. Not only did I bring tons of aligned leads onto my mailing list, I converted 37 people into my low ticket offer, then another 4 in my funnel into my higher ticket program LYOW. The course has already paid for itself in 2 short months. If you're thinking about joining FLOW, do it!
Victoria’s Launch using FLOW
📧 4948 new emails added to her list
✨ 474 people onto the waitlist for her membership
⚡️30% conversion rate
🤑 Total value of sales - £15,331
💸 Ad spend - £2,100 (£300 a month)
😍 Return on investment - 7.3x
These founders discovered their ads could be low-tech and low budget
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Bel, Soulve Studio
“My revenue has skyrocketed… made over 30k in one month! “
This has been the best investment for my business! My business was lurking in the shadows with 0 visibility and now that I’m getting in-front of the right people my revenue has skyrocketed… made over 30k in one month! Plus more leads are filling up my inbox! So glad I took the leap, the investment is so worth it!
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Olivia, Olive St Studio
“I’ve like 10x my investment easily (both course and ad cost).”
FLOW was so good for my course launch! I really wanted to use ads and organic content to market Slayin this round and honestly was the best thing I’ve done! I’ve like 10x my investment easily (both course and ad cost). It was super easy to follow and set up and you start seeing results instantly!
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Victoria, The Manifestation Collective
“FLOW broke it down in such a simple way “
After years of feeling overwhelmed and nervous about Facebook ads, FLOW broke it down in such a simple way I was able to create an ad within 24 hours and start analysis the data to see what was working and what wasn't it. It took the fear away, and enabled me to feel empowered and in control of growing my community in such a way. From a £2100 ad spend over 6 months, I've welcomed in sales totalling £15,000+ - all happening in the background as I work away on other tasks. What more could a business owner ask for?!
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Michelle, Hello Lemon Marketing
“I would 100% recommend this course to any business owner or fellow marketer.”
FLOW is THE one-stop shop that covers everything you need to know about Meta ads, starting from setting up your accounts to creating effective creatives and even retargeting campaigns. In a time where paid ads are becoming more of a significant part in marketing, I would 100% recommend this course to any business owner or fellow marketer.
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Cat, Gatto Creative Studio
“I wish I had jumped in sooner because ads have added so much to my business.”
I have loved being in FLOW! Honestly I wanted to join FLOW for a while after working with Alice inside a different business a few years ago - I knew she was the perfect person to work with, I just wanted to wait for the right time. I wish I had jumped in sooner because ads have added so much to my business - introducing me to new people who are perfect work with. I also added nearly £12k of sales into my recent launch with people who came through ads - and that's without all of the optimising I would love to do with my campaigns! Alice is a goldmine of knowledge, support and wisdom and I couldn't have done it without her :)
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Kristina, Gem Creative Co
“I love knowing I can open Ads manager whenever I want to directly bring attention to what I'm offering.”
FLOW delivered exactly what I was hoping for! I've run a couple of campaigns since taking the course, which have helped build my list and brought more eyes on my offers. It gave me a newfound appreciation for data and ads as another marketing tool with SO much potential. I love knowing I can open Ads manager whenever I want to directly bring attention to what I'm offering. Plus, Alice is incredibly supportive in the group all along the way! PS. Alice—I was pleasantly surprised when you reached out after I filled out the onboarding form, and you shared your thoughts on my funnel. That I was not expecting!
FLOW was so easy to follow, I had my funnel and ads set up in just one evening.
I've taken masterclasses and joined memberships to learn more about Meta Ads before but left confused. The way Alice teaches you how to set up your Meta Ad account and get your ads up and running is so simple. Honestly, I wish FLOW had been around years ago! This is easily one of the best investments in my business and one of the best courses I've taken.
I got 85 leads at £2.30 per lead. Now I know I can easy reach new leads without having to grind creating new content, and can focus on nurturing my current audience. Takes the pressure of creating content!
Investment - £1,500 or 6 x payments of £250
Instant access to the course materials and 6 months of Meta Ads support, feedback, and mentorship including:
✔️ Personalised Audit on Your Funnel
✔️ Self paced trainings with Step-by-Step Ad Set Up
✔️ Daily Circle community channel & Monthly Calls
✔️ Ad Tracking Planners & Templates
✔️ Pop Up Challenges & Bonus Trainings
Hey, I’m Alice!
My clients have seen a 10x return on their ad spend and have doubled their lists in just one week.
And they didn’t do this with the occasional IG boost. 👀
Meta ads are a sure-fire way to reach your ideal clients and take them from lead to action-taker – building your waitlists, booking discovery calls and getting applications to work with you.
The FLOW Method challenges vanity metrics to focus on quick list building, paired with warm-up strategy for long-term results.
I’ll take you from inconsistent leads that go nowhere to a steady stream of leads and a warm audience you can tap into whenever you’re ready to launch or sell your services.
I’ve worked with creatives and services providers who went from feeling intimidated by ads, to confidently strutting around ads manager analysing data, making decisions and creating new campaigns with ease.
Let’s get your ad campaigns set up and a strategy to convert your new leads - a strategy you can call on time and time again.
First of all: No, ads are not cheating.
Any other questions?
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No! This is suitable for anyone at any level - whether you've used ads manager briefly, or used it a lot - you will get so much from the course.
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I recommend for the first 2 weeks, that you set aside £20 - £25 per day.
£20 for your lead generation ads, and £3-£5 for your retargeting ads. You can scale up or down after that when you know what your cost per lead is.
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You don't need to be posting on Facebook every day, but you do need to have a Facebook business page, that you can cross post from Instagram to. Your ads will run on both Facebook and Instagram.
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You need a lead magnet (valuable free offer) and series of email automations - the course gives you tips and advice on optimising these things before you start running your ads.
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Sometimes, it’s not about ads 'not working,' but rather about refining things: who you’re targeting, your messaging, or your offers. A big part of my approach is all about ongoing testing and data analysis, so we can adapt and make ads that actually fit your audience. The beauty of ads is that we get real-time feedback, meaning we know what’s working and what isn’t—and we can fix it, fast.
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I’ll be in Slack Monday - Friday answering your questions / providing in depth feedback and strategy within 24 hours
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There will be live calls once a month - time TBC but I will aim to make sure they work with timezones. Calls will be recorded if you can’t make them live, and remember, the Slack support channel is there every day